Author: Alexandros Anastasiadis

The arrival of the former Manchester United star has allowed the franchise of Major League Soccer to significantly increase the visibility of its sponsors.  Wayne Rooney’s signature was clearly a good sporting operation for the Washington franchise. DC United was at the bottom of his rankings before his arrival and finally finished the 2018 regular season in 4th place in the Eastern Conference by winning 10 of his last 17 games. A resurgence of form that is directly associated with the performance of the English international ex: Wayne Rooney has performed well on the field and scored 12 goals in the league…

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According to reports, Real Madrid has extended its contract with Adidas supplier. A very favourable financial result for the team The departures of Cristiano Ronaldo and Zinedine Zidane who lead to prior success and the very disappointing results on the pitch from the beginning of the season seem to affect the power of the Real Madrid brand. Proof of this is: the merengues club would be on track to formalise the European football’s most lucrative OEM contract! Indeed, according to the information discussed today by Marca, Adidas has made a proposal to the tune of 1.1 billion€ to extend 10-year collaboration with Real Madrid. …

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In 2015, Antoine Griezmann partnered with Sport 2000 and the solely focused to design and strengthen the influence of this collaboration. Since Athletico Madrid won La Liga, Antoine has immediately become “Trade Center”! Why? It’s an icon of the sport and fashion. It is committed to maintaining a close relationship with his fans as Sport 2000 is attached to stay close to its customers. It is a committed athlete. In addition, his presence on social networks particularly appealed to be profitable for web development projects. So what did the partnership offered? Since 2015, the activation binds Sport 2000: proximity to…

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The FC Barcelona management has lately unveiled the final draft of the logo change. Small adjustments reflect the new brand strategy that has lead the Board of the Catalan club. The decision has not yet been posted permanently. It must still be submitted to the vote of the partners on October 20th. But on the eve of the season 2019-20, the Catalan club should use a new logo on its official uniforms. No longer is changing its logo since 2002, the Catalan club’s management introduced mid-September its final draft to give a facelift to the emblem of Barcelona. “Through this new logo, we want…

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World Cup 2018 was for Cristiano Ronaldo and Lionel Messi the last they will be at the top of their art. Author of a fantastic season with Liverpool FC, Mohamed Salah could take advantage of the 2018 edition to lay the groundwork for a global hyper-starification.  Unusual: almost 4 years elapse between the end of the world Russian and the opening ceremony of the 2022 global, at the Qatar. The fault in a climate too hostile, preventing the cream of world football to evolve in midsummer in the (future) yet chilled Qatari speakers. A transition period that will seem particularly…

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After five seasons in the Championship, Wolverhampton Wanderers FC returned on August the 11th at Premier League. It is a club that the last two years through the Fosun International investments has made massive improvements and look to become one of the most innovative clubs in the Premier League. One of the latest success was launching their own esports team in collaboration with Dutch esports agency Bundled. A renaissance for the club, which however it is difficult to dissociate the name of Jorge Mendes. Because although the latter conducts its business, his shadow hovers well above the Wolves FC. A few weeks,…

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In an unusual way, Juventus broke his piggy bank this summer to be able to afford Cristiano Ronaldo. A transfer that will weigh heavily in the accounts of the club but that could prove profitable in the medium and long-term.  Over the past years, Juventus was used to give his players when the salary aspirations of these became too large. This was the case with Paul Pogba, sold during the transfer window summer 2016 to Manchester United for a fee of 105 M€. A policy that coincided with the new economic model of Juventus, adopting a cautious management in order…

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Waiting to celebrate his title of champion of England in the field  Manchester City has already managed to create an emulation via social networks. Indeed with original and attractive creations, the communication campaign of the club received a lot of enthusiasm.  Jay Rodriguez’s goal confirmed definitely Manchester City as a champion. With the  Manchester United’s defeat, it was impossible in for the Reds Devils to continue battling for the title. Being sacred thanks to a goal from an opposing team, a shame for the training of Pep Guardiola, who scored 93 goals this season in the League and would have…

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Recently, the KPMG group revealed the ranking of the strongest financial valuations of European Football. Unsurprisingly, Manchester United dominates the hierarchy. To be more precise, it is the third year in the row that the KPMG audit firm tackles the difficult exercise to evaluate the football clubs. Based on the multiples method applied to the turnover – the multiplier is defined for each club 5 specific criteria that are profitability sporting potential popularity in social networks TV rights of its championship assets While growth was 14% in 2017, the top 32 of the most important valuations of European football recorded…

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By organizing the World Cup 2018, Russia will turn the spotlight of the world on its territory for a month. More than the success of the sports event, Russia account to use this competition to show the world its ability to fit into world trade. A major challenge for the Putin administration.  From the beginning, many geopolitical issues were related to the Organization of the 2018 World Cup and it is for this that Vladimir Putin worked as much to get it. Invest as much for football only makes sense if the ambitions and the expected benefits beyond sport. The expectations of Russian power…

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