Author: Pavlos Pavlidis

It’s no secret that most of the European clubs are paying very close attention to their digital presence and so does Shakhtar Donetsk, with investments on the UX and aesthetics, e-commerce, social media and engagement. Now let’s be more specific and check below the numbers related to Shakhtar’s performance on its website, which has undergone a major transformation in its navigation, with a cleaner design, keeping the focus on content, while being very friendly-user at the same time. We observe that Shakhtar has an average of 400k visits per month (360k min – 520k max), average visit duration of 2:57,…

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Fan engagement is a very hot topic in sports business this period. Fox Sports Stories presents an interview with one of the most iconic fans around the globe, Michael Zeman from Germany. Michael is most commonly known as “Bushman“ and he is a Bayern Munich fan. Since when are you a Bayern Munich fan? Since the day I was born! White sheets and blood at birth, red and white (laughing)! My mother told me, that when I was a child and I was playing football on the pitch, I always wanted to be Gerd Müller! What differentiates you…

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EuroLeague brand awareness is in constant evolution. As so Pavlos Pavlidis and Edgar Dinis Goncalves had the pleasure to enquire Alex Ferrer – Euroleague head of Brand and Communications on the latter topic. 1) Can you briefly guide us through the growth of the Turkish Airlines Euroleague Final Four as a premium Sports Entertainment Event since 2002 until today ? It’s been impressive, really. Although the Final Four concept already existed before the modern EuroLeague, it has been since 2002 when it progressively has been gaining relevance to what it is today. Nowadays, the event marks a red alert in…

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Euroleague Basketball has announced the launch of a new initiative to work with clubs across all commercial areas to maximize revenues and create long-term business sustainability. The newly formed Euroleague BOCS (Business Operations & Club Services) is working to help Turkish Airlines EuroLeague clubs grow their off-court operations by becoming a hub of best global business practices and club business metrics. The initiative is also providing tailor-made advice and consultation to each EuroLeague club on a wide variety of business topics. These include sponsorship, ticketing, premium seating, digital, merchandising and licensing, communications, fan engagement, arena usage, venue development, organizational structure…

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Countries and cities are being promoted with a very similar way to products or services from private brands. One major difference, though, is that this promotion is being performed not only by private brands, but also by the people of that particular city or country in partnership with governmental agencies. This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents. Apart from the people and…

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Ewa Klobukowska is a former Polish world-class sprinter, who today is mostly known not for her accomplishments, but for a different reason entirely. The year is 1967 and the European Cup women’s track and field competition in Kiev is about to begin. During that time, the relations between the USA and the USSR are intense due to the Cold War. The two superpowers had many differences in their ideologies in almost every field from politics to sexes. In the USA the female portrait was the devoted housewife, while in the Soviet Union was completely different women were dynamic and had…

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Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan. Therefore, a marketing plan, according to…

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It was the month of July back in 1998 and the beverage industry was facing difficult times in Uruguay. Specifically, the increased sales of the “B-brands” (brands that do not invest in advertising and earn market-based prices), which continued entering illegally in the country, in combination with the hegemony of Coca-Cola and the double taxation was creating a cocktail of problems. The price of the product was the highest in the world! The problem was clear for Pepsi, they needed a successful campaign to increase their sales. After reviewing and analyzing many different campaigns, the Pepsi executives decided to move…

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“Management is doing things right; leadership is doing the right things.” Peter F. Drucker Diego Pablo Simeon Gonzalez, also known as Cholo Simeone, was born in Chondalkin in Argentina on April 28th, 1970. Diego Simeone is a former football player played for big clubs among them Sevilla, Atletico Madrid and Internazionale. Simeone with his National Team, Argentina, had more than 100 caps (106 to be specific) and represented his country from 1989 until 2002. During these years he took part in 3 World Cups (1994, 1998, 2002). After his retirement from football as a footballer in 2006, El Cholo started…

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It is the year of 1969, in many areas of the United States anti-war protests are taking place. Also, the Cold War feelings between the USSR and the USA are intense. In this environment, the great Dynamo Kyiv decides to go for a tour in the capitalist West! Dynamo Kyiv was one of the Soviet Union’s football superpowers, having financial and political support from the state. It was the first Soviet club that set foot in the United States and the question that arises is “how did this happen?” The cause of this Soviet and American sport meeting was due…

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