Author: Rafael Rodrigo Leitao

Sport is a matter of love, passion and greatness. It “touches” our lives every day and creates an engager that is a modern time of digitization. However, the same opportunity is not capitalized by most clubs around the world, there are few jobs in their fan base, activating with their strategies of marketing automation. Most clubs are focused on finding fans interested in supporting plans, exclusive schemes, and selling products to the club to activate their sponsors’ brand, so they will not be compared to other impacts. Of marketing for example. We live in the data age, driven by Artificial…

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The “dispute” between European teams for the prominence in the strategy of digital marketing and online sales is fierce and constant, this is no different in Croatia with Dinamo Zagreb. We can clearly observe the club’s special attention in the constant development of its website, e-commerce and social media improvements, delivering the best experience for its users. For years, the club has been standing out of the crowd with the best experience through the design and navigation of its website platform, through this strategy it has been able to stand out as the best digital marketing positioning, becoming one of…

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The ABB FIA Fórmula E, which is in the first category of electric car races in the world, continues to attract an ever younger and younger audience, consolidating the number of other generations between 25 and 34 years and also experiencing rapid growth with fans from 13 to 24 years. Formula E ended a fourth season, with fan-growing series following closely and coming with a series of races on the organization’s official platforms. The items show a sustained increase in engagement, followers and video views when compared to a year. In addition, levels of interaction among all age groups, the…

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Who is not looking forward to the launch of FIFA 19? Even more after the video revealed by EA Games on Saturday (9), giving that wonderful highlight to their new acquisition Champions League of Europe. The date is far too long and until September 28 we will be even more crazy with the new videos of the producer, beyond the expectation with the gameplay that should be better than FIFA 18, keeping a good distance from Konami PES18. The other news announced besides the great Virtual Reality, EA related to the Champions League will be present in the mode: Champions, in…

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We observe that most of the European clubs are looking for the Digital transformation process, in SL Benfica this is no different, with constant investments on the website, e-commerce, social media, stadium engagement among other points of contact that bring a great experience to the user. Last year Benfica already stood out of the crowd with the development of its E-commerce, but was far behind with its website platform. This year though things have changed and evolved a lot. Benfica was able to excel in its strategy of Digital Marketing, becoming one of the biggest digital references in Europe and…

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This week an article on  FC Zenit St. Petersburg digital marketing strategy has been developed, which is Europe’s 17th most popular football club, and one of the great football challenges in Europe. We consider Zenit’s website as one of the Best European Club websites no question User Experience, starting hair Number of language options, 12 in total: Russian, English, Spanish, Portuguese, Italian, French, German, Polish, Chinese, Japanese, Danish, Greek and Finnish. The largest number of language options, prepared to welcome supporters around the world, is important for the FIFA World Cup, which will take place this summer in Russia. Another good evaluation is…

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After the incredible victory and classification of Zalgirio over Olympiacos, the club’s fans thrilled on the streets of Lithuania and on the digital platforms, after all it is a historic feat of the team that ensured for the first made its participation in the finals of EuroLeague, something that does not happened since the last century. Think of a great commitment from the fans, crazy with the fact, this is reflected in the analyzes below. But with a team so prominent in this first opportunity, how is Zalgiris with its digital strategy, how they are playing their role through their…

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To be a champion in a league so balanced, with strong teams, is not an easy task, Fenerbahce knows very well what that challenge is. Current champion of the last season of EuroLeague is in the finals of this season 17-18. But with a team so prominent in two years of achievements on the court, as is Fenerbahce with its digital strategy, how are they playing their role through their website and social networks (Facebook). How are Fenerbahce’s Social Media (Facebook)? The Turkish team won “the opportunity” to participate once again in the playoffs, with advantage and achievements on the…

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The powerful Real Madrid survived a battle against Panathinaikos to advance to the EuroLeague Final Four,  champion in the season 14-15, it is way too different when we talk about Real Madrid Baloncesto brand and history, compared by their positioning in football. We have already presented a digital marketing strategy and analysis focused on the football club, but what about its strategy in basketball? This is dedicated to the analysis below. Let’s now analyze Real Madrid, how are they performing in Social Media (Facebook)? Real Madrid overcame in terrible blocking problems of their athletes, managed to qualify for the playoffs…

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The world is fully focused on Russia 2018 World Cup football season, but whoever said that CSKA would miss this opportunity to demonstrate its strength in Basketball, is wrong. Exactly that, CSKA is in the EuroLeague Final Four, as the world looks at the country, we have a clear CSKA demonstration of their strength in Basketball. We all know the CSKA force on the court, let’s get to learn more about their digital strength, how they are “playing” their part through their website and social networks (Facebook). HowCSKA is performing on Social Media (Facebook)? CSKA got the opportunity to play…

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